São Paulo, one of the world’s most populated cities, is Brazil’s exciting hub of business, culture, creativity and hospitality.
‘Sampa’ was founded in 1554, at the spot of the historic Pátio do Colégio. Once home to the region’s first main Catholic Church, the central Praça da Sé now houses the towering Metropolitan Cathedral.
Two beautiful historic buildings have been transformed into Cultural Centers: The Banco do Brazil and the Júlio Prestes Train Station. While the city’s most esteemed museums are the São Paulo Museum of Art, on the famous Avenida Paulista, and the Pinacoteca do Estado.
The Viaduto Santa Ifigenia, an art nouveau bridge, leads pedestrians to the ornate Municipal Theatre, with its impressive Sala São Paulo concert hall.
Don’t miss Ibirapuera Park, which is home to the modern Ibirapuera Auditorium, the São Paulo Museum of Modern Art and the Afro Brazil Museum.
Meet Brazil’s soccer heroes through the interactive exhibits of the Football Museum in Pacaembu Stadium. Nearby, Vila Madalena is a bohemian district with quirky stores, funky cafés and colorful street art.
In the Mercado Municipal, tourists gather to taste the local cuisine while the Paulistanos bargain for fresh produce and gourmet food.
Explore all of São Paulo’s neighborhoods and bustling cultural hubs to discover that this city is not only the engine behind Brazil’s economy, but also its cultural powerhouse.
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